Why we do this
The lessons we paid for.
In 2020, a competitor stole another one of my $145k-a-year Amazon listings.
I was an Amazon seller with real operating skills: managing a small team, sourcing suppliers, riding wild revenue swings in a business where a listing could vanish any day. This one vanished with Amazon's blessing, and the revenue disappeared overnight.
All I wanted was a stable, profitable business without spending years building one from scratch. So instead of starting over, I went and bought one.
- 1I found a profitable business that fit the skills I already had.
- 2I structured the deal around my personal financial reality.
- 3I negotiated and closed on a 7-figure business.
The road taught me more than the win did. I've funded deals with other people's money. I've lost money backing a great business idea run by the wrong partner. And I've sat across from a seller who lied to us about things that mattered. Every one of those lessons is now part of how we screen deals with you.
· Delia
I bought an agency that looked great on paper. I lost 80% of it in months.
Solid revenue, a clean book of clients. What the numbers didn't show: the clients were never loyal to the agency. They were loyal to the founder, and when he left, the relationships left with him. I was holding a logo and a lease.
Then I went back and read the reviews of my own agency, the one I'd built over eight years. Every testimonial named me personally. My own company had the exact flaw I'd just been burned by. I've since shut that agency down, taken the hits, and rebuilt.
That mistake is the whole reason I screen deals the way I do now. The question isn't "how much does it make?" It's "what happens the day the founder stops showing up?" If a business collapses without its owner, you don't own a business. You own a job with your name on it.
Profit proves a business works today. These four checks prove it survives the handover:
· Ed

